of news & trends
74% make copies or cut out ads & articles to circulate
82% pass Fashionbiz on to their co-workers
48% save all or part of their Fashionbiz issue for future reference
60% use Fashionbiz as a source of new vendors
71% get ideas or make decisions based on information in Fashionbiz
Magazines for Young people : Ceci, Vogue girl, Elle girl, Nylon, Dazed & confused
Oversea
Appeals to people who has common interests
Advertisers reach to specific market by small amount of budget
The quality ofmagazines are higher than
any other print media
Long time warrant to exposure the ad to people
consumers
Contact
situation
Newspaper
Pros - Clarified a social classes and regions - Awareness active repetition, they can use the ad over and over
Con
of topography, help from heaven, can gain a intact victory.
Nine varieties of ground
(九地) Create favorably the situation by strategic geography that formed between the army and the enemy.
Attacking with fire(火攻) Attack with fire in order to take all the enemy's strength. To burn soldiers in their camp, stores, baggage trains, arsenals and magazines, and formation of the enemy.
The use
of money
Focus advertisements on financial media
Concept: Humorous ads may well
boost public awareness
Issue financial publications
through a newspaper or amagazine
Repeatedly exposing the presence
of Yahoo Finance will familiarize it
with potential customers
Need to be exposed to as many people as possible
but, it is better to appear on s
ofAmerican Golfers
One of the most serious concerns in the golf equipment industry is the drop in the number of keen golfers; people playing golf 25 times a year or more down sharply. The number of these core golfers fell 4.5% from 17.3 million in 2008 to 16.6 million in 2009. Also, the other occasional golfers dropped 1.5% from 12.2 million to 12.0 million. This is not just a trend of last