과정에서 파악한 문제의 원인에 따라 대안을 설정할 것이며(Formulation ofAlternative Stage), 각각의 대안을 비교 분석하는 단계를 거칠 것이다(Analysis and Comparison ofAlternative Stage). 대안을 비교하는 과정에는 불확실성을 조정하기 위해(Adjusting for Uncertainty) 컴퓨터 시뮬레이션을 이용하는 것도 포함되어 있다.
of working women
Threat
Rising of Substitutes: Makgouli, Wine market
Powerful Competitor : Jinro could enter the super-low alcohol market
Informational Advertising
Cool has unique features compared to other Soju products.
the most important problem is that people don't know Cool has 16.8 alcohol degree.
Image Advertising
Product's Image is powerful alternative to differ
ofalternatives), 구매의사결정(purchase decision), 구매 후 행동(purchase behavior)으로 모델은 소비자가 거치는 5단계 과정을 보여준다. 이 모델은 실제 구매 이전의 여러 구매과정이 시작되고 실제 구매 후에도 오랫동안 그 결과가 남는다는 것을 강조해 준다. 이것은 마케팅 담당자로 하여금 단지 구매의사결정이
of ten people owns a car. Then 52 million tires are needed. But in real situation in China, more than one person owns a car out of ten. Therefore, China can be called as the largest market in the world. Largest demand can be produced and largest production and profit can be earned from China.
Second, they had to generate and evaluate alternative courses ofaction. First thing that Nexen Tire Com
Ⅰ. What is decision making ?
Decision making
A cognitive process of reaching a decision or choosing between alternative courses ofaction using cognitive process
What is decision making?
How organizations make a decision?
What happens while making a decision?