analyze buyer power from the perspective of the end consumer because it is they who dictate the market trends.
Threat of substitutes
There are a few substitutes for cosmetics such as Botox (tablets, injections), home made substitutes and other substitutes such as Henna, Chandan, Tulsi, Neem etc though there are no direct substitutes for each cosmetic, for example there might be no common sub
③ Environmentally-responsible aviation : By March 2010, EU-based airlines must provide carbon dioxide emission reports. That’s why, over the last six months, several EU airlines have begun using bio-fuel either wholly or in part on certain routes. This trend is now spreading to North America where several airlines have indicated their interest in buying eco-friendly jet fuel.
3. History w
Analyzing of Environment
Limit of growth on analog appliance
Growth of digital appliance
analog appliance -> digital appliance
Analyzing of Environment
<Trend of customer’s needs>
Saturation of analog appliance
digital product & functional product preference
Analyzing of Environment
<Trend of industry>
Design for environment
Techniqu
About NorthFace
Open:
1966, San Francisco
Outdoor Equipment store
Came to Korea:
1997.GoldwinKorea
Successful Factors
Break the stereotype
Good quality
Focusing on the design
Became trend among teenagers and twenties
Strength
casual design and practicality
brand loyalty
Fast new product release cycle
Weakness
High priceLimited popularity
Opportunity
Korea
Then we continued on with analyzing the factors that caused those changes, with some case studies for further elaboration. Next step was to frame reasonable hypothesis to prove the reasons we found. We also conducted several consumer surveys and specialist interviews for better justification. Finally we forecasted potential future trends in flawsome marketing based on specialist interviews.