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분야
pptxSuccessful Factors
Stereotype
Trend among Teenagers
SWOT Analyzing
Open:
1966, San Francisco
Outdoor Equipment store
Came to Korea:
1997.GoldwinKorea
Successful Factors
Break the stereotype
Good quality
Focusing on the design
Became trend among teenagers and twenties
Strength
casual design and practicality
brand loyalty
Fast new product release cycle
Weakness
High priceLimited popularity
Opportunity
Korea geography
Brand power
Threat
Imitation products
The lost reputation
The change of general trend
