and accessories. According tothe statistics, there were 6,296 manufacturers of traditional toys in 2007 inthe United States, andMattelInc andHasbroInc are the main representatives of thisindustry category. Unfortunately, as the world has been developing and turning into a more digital and technological era, traditional toy industries have been facing big pressure from the fast-growing vide
the other hand, Oxford has lower price at the cost of poorer brand image.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one toincrease its brand image and sales. New products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need tohave its
(서문) What isMattel?
Mattelis founded in 1945 by Harold Matt Matson and Elliot Handler, and now the world's largest toy company. Its most well-known products are Barbie dolls, Hot Wheels and Fisher-Price. Mattelhas a huge world market, so it is selling 49% of its products abroad, approximately in 150 countries. (이하생략)
The company has a strong team ofinnovators.
◎ Threats
• Faster Paced Child Development
• Growth ofthe Digital World
• Fashion Trends intheToy Industry: Toys go inand out of fashion more rapidly; a few products can make or break annual turnover.
• Dependence on Global Mega-Brands: In response to fashion trends, toy manufacturers design offerings base on a concep
PREFACE
Since the companies became enormous organizations which can affect tothe whole stakeholders and environment,the decision making of an organization has a huge responsibility inthe business area. Because the decision is significant, we haveto analyze the decision on the various perspectives such as financial, social, ethical, and so on.
Especially the ethical decision making is gett