Market Summary
The number ofinternet users in the year 2002 increased rapidly and especially in Korea it was saturated. So the portal site market changed from the growth period to the maturity period.
But still more than 50% ofinternet users uses the Internet to search and look at news. Internet is preferred right after TVas a mass media in obtaining information. Especially after portal
Executive Summary
Advertisement costs
Ex) Home –
Top main (390x100)
120,000,000 won
= $ 120,000
per 30 min.
(June. 2008)
SWOT
No.1 inmarket share
High brand value
Skilled & experienced HR Huge amount of DB storage
Finding overseasmarkets (Japan, US)
Expansion of wireless
internet industry
Similar services
Lack of effective control on user’s unre
and 20s really want, targets have motivation using nate for first page. The example of promotion is gift event. Nate give gift-con which can buy variety item at popular off-line store or BGM coupon in cyworld who set cyworld as first page. Through this stage people get familiar with nate’s new main design and brand logo.
Promotion benefits could persuade Internet users to using Nate.
Finally
for sports, and so on.
We did self survey to 100 people to know the public’s awareness of Hyundai Car’s CSR. The question is “Do you know Hyundai Car’s CSR?” and “If you know that, the campaign is what?” The result is that: only 18% people know the Hyundai Car’s CSR (Graph 2), and they know only ‘gift car campaign’ or ‘bus concert’ implemented asTV commercial.
These re
of the original
Character of the strong
competition
Opportunity
Pokemon Anime 13th October following reflect the new season begins
The continued popularity ofTV exposure expected to continue
Pokemon comes out as a live-action movie
Weakness
1) The musical based highlights so being low level of education elemantal.
Treat
Children's Musical saturation of the market