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분야
pptSWOT
Competitors
Product Offering
Marketing Objective, Target
Strategies
Advertisement costs
Ex) Home –
Top main (390x100)
120,000,000 won
= $ 120,000
per 30 min.
(June. 2008)
SWOT
No.1 in market share
High brand value
Skilled & experienced HR Huge amount of DB storage
Finding overseas markets (Japan, US)
Expansion of wireless
internet industry
Similar services
Lack of effective control on user’s unreliable replies
Imitation of it's
competitors
Excess in portal-site industry
Sanctions by Fair
Trade Commission
