1000만 잔의 Guinness가 소비된다.
Off-licence 맥주시장의 성장
집에서 맥주를 즐기는 사람들 증가
- 1980년대 후반을 지나 느리지만 꾸준히 성장
→ Guinness Draught는 판매의 다양성 모색
But...
우리는 Light Beer가 아니야!!
Light Beer와는 달리,
Bitter Beer 시장의 성장은 저조..
Why?
Pubs ≠ Packaged, 부족한 맛
조사 목적
인간의 감각중 중요한 부분
음식 섭취시에 맛과 풍미를 느낌
음식 섭취시에 코와 입에서 일어나는 과정과 반응
미각
미각 이란? - 사람의 감각 중 혀를 중심으로 한 구강 내에서 느끼는 순근각성 접촉화학감각
5가지의 맛 - 단맛, 신맛, 쓴맛, 짠맛, 감칠맛
전통적인 혀의 맛 감지 부
C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three
were the norm
Type of coffee
- Arabica: 2/3 portion, milder and smoother coffee, European and North American preferred. Produced by Brazil, Colombia and Central America(Starbucks purchased only Arabica)
- Robusta: 1/3 portion, Lower altitude, more tolerant to climatic variations and disease, matured more quickly, bitter-tasting bean with a higher caffeine content. Lower price than Arabica
tea has begun.
- Many competitors
1.About Taste
Responders like week taste green-tea as much as
thick taste green-tea
- Responders think bittertaste is different from thick taste
2.About bottle
- Responders prefer 350ml size bottle 4times more than 500ml
- Responders prefer paper feeling label such as “순녹차”
- Responders want non-squared shaped bottle.