Market Situation - competitors
- It goes more than 30% larger every year. (twenty billion won)
- Bo-Sung GreenTea (Dong-Won F&B ) has the biggest
market share of 45% in greenteamarket.
- The premium marketofgreentea has begun.
- Many competitors
1.About Taste
Responders like week taste green-tea as much as
thick taste green-t
themarket both times. The sales rate was inconsistent, andthere was an unfavorable product image of rice and burgers being combined. Also, it was uneasy to eat and make. However, according to the surveys done by Lotteria, the people who actually tried Rice Burger did show positive response. Considering the fact that the company has strong confidence in the product’s taste and that the well-be
the other country's cultures andof consumer's taste, if we don't understand this environments and don't scheme preparation strategy previously, the entry to foreign coffee market is failure. Therefore, for the successful the entry to global marketand expansion coffee market place about coffee mix, we draw up this report through previous analysis about environments ofthe American andresearch a
the other country's cultures andof consumer's taste, if we don't understand this environments and don't scheme preparation strategy previously, the entry to foreign coffee market is failure. Therefore, for the successful the entry to global marketand expansion coffee market place about coffee mix, we draw up this report through previous analysis about environments ofthe American andresearch a
and increase their market share, especially in maturity stage, Glaceau Vitamin Water needs to separate segmented group by their needs. We choose four submarkets which are exercise lovers, studious people, health conscious and trendy followers. Among these submarkets, we choose to focus on health conscious and trendy followers according to the predict profit by looking as perception map. Our team