using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as mentioned.
• Provide an attractive membership card merit.
RELATED AFFILIATION
Coffee Bean & Tea Leaf should affiliate with companies related to their brand, where consumers feel that there is a strong connection
attracting many multinational enterprises. At present, most major multinational brands are available in major cities. These enterprises mainly target at the most developed cities and have been dominating the premium market. Owing to the relatively high pricing, higher operation costs, and lack of local knowledge of the highly fragmented Mainland market, foreign players have yet established signif
lack of appropriate structure. However, after M&A, SAJO’s structure of decision making developed to get a more systematic decision, holding several staff meetings. Nonetheless, SAJO integrated many companies in such short time, resulting in loss of efficiency and shortage of corporate structure. Moreover, when SAJO companies merged, SAJO didn’t experience any conflict resolution stages such a
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Brand Image
Existing Model : Song Joong-gi
Images that stimulate maternal instinct, intelligent and gentle image but not strong visible impression.
Model in U.S : Kim Won-joong
He can show the oriental face with white skin and angled shape of face and also an attractive mask in the U.S. The image of Customellow??s model who is not too cute not too masculine can assimilate a good model.
if people who receive an orange visit Jamba Juice, servers make smoothie that is made from the orange. By engraving the logo on the oranges, Jamba Juice can achieve wide recognition among people. We also expect customers to form an association between oranges and Jamba Juice. Furthermore, a free smoothie made by a free orange plays a role as an incentive that attracts people to visit the stores.