3) BrandPreference
Next chart shows the Mp3 player brandpreference of 20s and college students.
Over half of 20s like ‘iPod’ made by Apple, and then iriver follows. However, in short, 20s and college students are not really want ‘Yepp’. Brandpreference data might reflect to future sales and future market share. In terms of that, future success possibility of Yepp woul
brand stores in Taiwan and Malaysia.
2) Product facts- Skin Food
One of the key successes of the products lies in the use of natural ingredients.
The Herb Salad range for sensitive skin comprises various herbs and plant ingredients that are devoid of colors and preservatives.
The products are developed on thorough research.
3) Consumer preference for skinfood
시장조사 전문
brand-conscious and less price-sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brandpreference. Nowadays, decades after the reform prog
Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape
Chinese
Who are shorter than western woman and who want to compensate their physical deficient by clothes
Not many competitors
Luxurious design
Targeting bluesumers
Not copied easily
High supplier’s power
Expensive product
Aging society
Gold generation
highly developed technology
Developed and generalized technology
Korean prefer western luxury brand
Cheap Chinese product