분야
ppt2.Policy and vision
3.Products
4.Services
5.Competitors
6.Differentiations and Competitive Advantage
7. SWOT Analysis
8. Situational Analysis - Internal
9. Management
10. Manufacturing
11. Product
12. Marketing
13. R&D
14. Situational Analysis - External
15. Trends
16. Technologies
17. Economic issues & Political issues
18. Legal/ Regulatory issues
19.Distribution
20.Promoting with a big show
21.Promoting with celebrities
22.Pricing wisely
23.Market share
24. Distribution channels
25.new products
26.awareness, preference, sales objectives
27.Marketing Strategies
28. Target Market
29. Positioning
30. About Sonata 2009
31. Positioning Strategies
32. Product Life Cycle(PLC)
33.Marketing Mix
34. Action Plan
35.Evaluation
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheaper policy targeting younger and lower social class
High quality (CEO’s motto)
Reasonable price policy
Provide customers with diverse choices
