of Kraft will be observed. The resources Kraft has include nation-wide distribution channel, brand royalty, industry experiences. And the capabilities are cost leader structure, R&D,
product diversity, customer study, and managing depth.
External Analysis
- Industry Analysis
Michael Porter's 5 Forces Model
1. Rivalry of competitors - high
When seen from the perspective of th
Models
Table 1 below shows a variety of types in which each economic actor uses Internet in business. Among 9 models of Internet adaptation types, business-to-business (B2B) and business-to-consumer (B2C) are mainly concerned as electronic commerce.
Currently at least 80 per cent of total e-commerce activity is conducted in form of B2B. Most firms that are classified into B2B have universal
ofAmazon.com's customer traffic and eCommerce technology. FedEx and Amazon Services have teamed up to bring you a special offer - your first five months of subscription fees (a value of $199.95) are waived when you sign up for the Selling on AmazonTM program through FedEx.com
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a new pair of shoes to a child in need for every pair of shoes a customer purchases. Also TOMS established good relationship with many people through variety of communities and co-creation programs. And they generated new consumption culture.
So we choose TOMS that is disruptive company.
2. Five force ModelAnalysis
This is 5Force ModelAnalysis and shows the attractiveness of canvas
of players within a server. The famous MMORPG developed by NC Soft include Lineage, AION, Guild war and others. Casual games are video games usually targeted at casual gamers. They include any type of game play and fit in any genre. Examples of casual games are punch-monster, pointer blank and slugger and etc. Lastly, there are web board games that are played through plug-in programs stored in we