Smart phone make people surffing the internet anywhere and make easy to approach social media. In social media people upload a picture or restaurant which they ate. That makes other people, who look at that social media like blog or facebook, etc., hungry. So we can think about these social media not only the human networks but also food industry marketing or some of promotion ways. Now we should
foodservice industry develops and the level of people’s consciousness gets higher, the dessert business has penetrated the niche market cleverly. Also, after eating a delicious meal, people top it off with an even more delicious dessert. The result of this dessert culture has reflected well in the ice cream market as ice cream has become a favorite dessert.
Preference for ice cream wi
FOODSERVICE
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SERVING: FULL SERVICE RESTAURANTS, CAFETERIAS, MOVIE THEATERS, QUICKSERVICE RESTAURANTS, CONVENIENCE STORES
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Foodservice chains were less affected.)
The NPD Group Research (for the quarter ended in June 2009)
QSR(Quick Serving Restaurant. aka Fast Food) traffic in US decreased (2%)
visits to casual dining chains decreased (3%)
family dining chains decreased (6% )
South Korea: hit hard by the economic downturn & majority of consumers cut down on the number of times they dine out.
Analysts exp
소형화 다점포 전략
치폴레 매출은 작년에 비해 약 10.5%나 상승한 비약적인 성장을 기록하고, 현재 점포수를 1700개에서 4000개 이상으로 늘릴 예정에 있다. 치폴레는 높은 임대료와 테이크 아웃 선호 등을 감안해서 점포 사이즈는 줄이고 테이크 아웃을 중심으로 한 점포를 확대할 전략을 내세우고 있다.