of behavior - societal, organizational,and personal – guide decisions about what is right and what is wrong.
Ethics influence all aspects of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
Aristotle’s golden mean
Meet in the middle solu
3.1. Government efforts : Yearly issuance of 'Pinkbook', a health communication guide
This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, on
가지를 제시한 바 있다.
1. 보편성(Universality)
방송 프로그램은 전체 인구가 접근할 수 있어야 한다.
2. 소구의 보편성(Universality of appeal)
방송 프로그램은 모든 이해와 기호에 부응해야 한다.
3. 소수자 보호(Particular provision for minorities)
소수자, 특히 장애인들은 특별한 보호를 받아야 한다.
universities or colleges. It doesn’t influence not only students but also the communities or surroundings. Those influences include academic performance, and other accidents related to drinking. Also, this college drinking has possibility of linking to the drinking problem when they go out to the real world. The drinking habits which are formed when young, it would be continued when old.
of the society creating practical and creative, futuristic and talented human beings. To match the society's needs Hanyang University's engineering college has renovated its education curriculum through URIP(Undergraduate Research Innovation Program) and established 3 fields of convergence technology : information communication, environment, into the curriculum. By changing their curriculum Hanya