Analysis Result & Conclusion
2.2.1 SWOT Analysis Result
정부와 국회의 지원을 통해 기술경쟁력을 향상 시킨다. 설계능력 배양에 집중하여 경쟁력 있는 협력 업체를 양성하고 이러한 기술력을 바탕으로 중동, 중국, 남미로 진출한다.
뛰어난 IT기술을 접목한 특수한 건설기술 세미나를 개최한다.
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4. Milk market consumer's chracter
Milk is rational and low involvement market
Consumer prefer familiar brand
The main target in advertisement changed
between child and grown-up
5. Milk advertisement comparison selection
Seoul milk
-'The milk that maintain fresh of pasture'(210/500/1000ml)
-For best hygiene pasture management in korea, selected
Topic
Analysis and comparison of Sportswear
(Swimsuit, Golf wear, Outdoor wear)
Suggestions for the improvement of analyzed materials
Reason for Topic
More people look upon well-being as important
=> widespread use of sportswear & generalization of sportswear
Spotlight on Sportswear market qua technical materials
Throughout the semester, specific materials are commonly used in
b. Analysis of Business profit and ROE
Business profit
The operating profit of the Jinro is 19.66% and much more than the average profit which is 6.64%. Industry average operating profit margin declined for a while, but recently recorded an increase of 35.8 percent and increase again, while the ratio raised by 19.66 % recently, but the record was entered into decline, and continued again. A