milk
-'The milk that maintain fresh of pasture'(210/500/1000ml)
-For best hygiene pasture management in korea, selected
100% milk.
Milk was made Method of HEPA and CLEAN, so consumer
feel milk's fresh taste.
-To consider utility and convenience PET bottle's original
design and clean image harmony milk's fresh taste. Seoulmilk is best premium milk in korea.
Maeil
and so forth.
⑤ Competitive advantage ofmilk market
- Now domestic milk market's sales is occupied by Seoulmilk, Maeilmilk, Namyang
milk so called Big 3
To attetion milk market's industry chracters is that each product's brand-power is important. Brand which stored in consumer's memory is go to buying. After all to increase ofadvertisement, milk marketer need to method to impr
milk, cheese, cream, butter, condensed milkand so on.
About SeoulMilk Cooperative.
The sales of 2008 : 1,264,215,000,000 Won
(increased 164,000,000,000 Won compare with 2007's sales )
The number ofmilk cow : 144000
The volume of sals : 7,930,000/day
The number of employees 1,964person
Organization map ofSeoulmilk
Ⅱ . Environment analysis
1. Milk market anal
Company Introduce
Cold Stone + Creamery
“Cold Stone” brand name for a cold granite stone, “Creamery” is a dairy producing diary products with fresh milk.
→Cold Stone Creamery is a new sense dessert shop which create “fresh ice cream from my own on cold stone”
Ice cream = Creation!
Cold Stone’s Ice Cream is “Creation”
Rich, fresh flavor of ice cream and the customer-cho
ofadvertisers to conduct a SWOT analysis, the result is what would happen? What are the strengths of Kim Yuna than the sports stars have more than the value of the products tend to have. Popular communities across just as well as the influence large recession, coupled with the difficulty forgetting for a moment the hope of the game could get to win people's attention and love.
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