소개글
[광고심리] 우유산업 광고분석(영문)에 대한 자료입니다.
목차
1. Prologue
2. Milk market analysis
3. Milk industry traits
4. Milk market consumer's chracter
5. Milk advertisement comparison
selection
6. Advertising analysis ‘Seoul milk’
7. Advertising analysis ‘Maeil milk’
8. Epilogue
본문내용
4. Milk market consumer's chracter
Milk is rational and low involvement market
Consumer prefer familiar brand
The main target in advertisement changed
between child and grown-up
5. Milk advertisement comparison selection
Seoul milk
-'The milk that maintain fresh of pasture'(210/500/1000ml)
-For best hygiene pasture management in korea, selected
100% milk.
Milk was made Method of HEPA and CLEAN, so consumer
feel milk's fresh taste.
-To consider utility and convenience PET bottle's original
design and clean image harmony milk's fresh taste. Seoul
milk is best premium milk in korea.
Maeil milk
Maeil milk ESL low-fat&calcium(180/930ml)
- Maeil milk increase calcium a double rather than general milk.
(FI)FRESH INNOVATION:
FRESH INNOVATION maintain milk's clean taste!
0.8% fat: general milk's 1/4! 0.8% fat.
Fiber&GMP: two choice for healthy body.
1st grade milk: pass by particular quality inspection
- ESL(Extended Shelf Life): technique to protect fresh.