towards goal achievement. 86.7% of the employees said they felt they were trained appropriately for their position. However, only 68% were satisfied with the link between learning opportunities and future career paths.
Analysis of The Body Shop’s Strategic Stakeholder Management System
The Body Shop’s Value
The soul of beauty
To The Body Shop, beauty is a feeling, a natural way of
Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
consumers give deep thought to buy it. Consequently, apartment ad would rather focus on specific information than model. e편한세상 take specific aspect from apartment value. That is parking space, barrier-free, low energy and environmentally friendly technology.
▶Bad
According to 'Classical conditioning theory'(relation 'pleasant feeling&favorable attitude toward celebrity/spokenperson' w
jobs wants to do plastic surgery because he thinks he has too old face to pass the job-interview. But his wife, Lynette, don't want him to do plastic surgery. So she explains to him how dangerous the plastic surgery is and shows him a person who fails plastic surgery. But despite Susan's effort, his attitude does not change. Finally, by persuading and teaching, Susan makes Tom's attitude change.
Attitudes Toward Behavior
Beliefs about CJ O shopping
CJ오쇼핑은 다양한 제품을 판매한다
CJ오쇼핑에는 싼 제품들이 있다
CJ오쇼핑에는 말 잘하는 쇼호스트가 있다
CJ오쇼핑의 방송분위기는 신난다
CJ오쇼핑에는 할인되는 제휴카드가 많다
Attitude toward
CJ O shopping
Behaviors toward CJ O shopping
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