여론은 조직의 성패를 결정하는 심리학적 환경을 마련해 준다(Cutlip & Center, 1952).
PR 실무자는 여론이 어떻게 형성되고 변화하는가를 실용적 관점에서 숙지하여야 한다.
여론은 PR 활동의 원인이자 효과이다.
경영자의 의사결정에 영향을 미친다.
대다수의 PR 프로그램은 언론을 여론에 영향을 미치는
Defining Emotional Terms
AFFECT(감정)
-Immediate, psysiological response to stimulus
-Typically base on an underlying sense of arousal
EMOTION(정서)
-Judgments about important things,
judgments in which, appraising an external
object as salient for our own well-being.
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
1.3 Characteristics of SNG
In March 2011, Zynga had 7 of the 8 most popular games on Facebook (Osborne, 2011); CityVille alone had over 94 million users. Most of these games involved some sort of simulation-like gameplay (CityVille, FarmVille, FrontierVille, Café World, Mafia Wars, etc.).
However, these games offer simple game play and animation that fail to represent the cognitive eff
♧ The grammatical units of English are formed by words, phrases and clauses. ♧
(영어의 문법적 구성요소들은 단어, 구, 절들로 형성되어진다.)
Ⅰ. THE WORD The main word classes: noun, pronoun, verb, adjective, adverb, preposition, conjunction, interjection.
(주요 단어군: 명사, 대명사, 동사, 형용사, 부사, 전치사, 접속사, 감탄사) (單語; 단