events, current trends, current strategies and future of your selected two companies.
●Past event
① Delta Air Lines, Inc. is one of the largest and most successful air carriers in the United States. Originally founded as a crop dusting service in 1924, Delta was led for 40 years by an agricultural scientist and pilot named Collet Everman Woolman. Expansion through acq
current issues:
water pollution from raw sewage, industrial wastes, and agricultural runoff; limited natural freshwater resources; most of the population does not have access to potable water; deforestation; soil erosion; desertification
Environment - international agreements:
party to: Biodiversity, Climate Change, Climate Change-Kyoto Protocol, Desertification, Endangered Species, Envir
event-driven system을 개발하여 주문 및 생산과정의 모든 단계를 기록 가능하게 하였다. 이로써 고객들은 공급자의 위치와 진행상황 등을 정확히 알 수 있었고, 이러한 관계와 ASN이 정확할수록 고객들은 USS에 다시 주문한다는 사실을 발견하였다.
(2) 다음으로 USS는 제품의 가격, 양, 운송날짜뿐만 아니라 구
events. If account receivable is lager, then cash ratio is volatile. So it often cannot show anything.
1.2. Current Ratio
The current ratio measures the cushion of working capital that companies manintain to allow for the inevitalble unevenness in the flow of funds through the working capital accounts. It measures the relationship between total current assets and total current liabilities
Current IMC (problems)
Marketing Objectives (uncertain, ambiguous)
Short-term Events(not consider long-term relationship)
Not agressive Promotion
Low Reach / Low Frequency
Low Brand Awareness(less than ‘CONVERSE’)
No distinct brand image
VANS’ IMC Objective:
Let VANS be in your routine life
Slogan: “반스에 반하다”
① Ride with VANS
② Color Ma