2. SWOT analysis of Kim Yuna
As a model for Kim to Kim from the perspective of advertisers to conduct a SWOT analysis, the result is what would happen? What are the strengths of Kim Yuna than the sports stars have more than the value of the products tend to have. Popular communities across just as well as the influence large recession, coupled with the difficulty forgetting for a moment the
product's brand-power is important. Brand which stored in consumer's memory is go to buying. After all to increase of advertisement, milk marketer need to method to improve brand acknowledgement
4. Milk market consumer's chracter
① Classify milk market To FCB model, it is rational and low involvement market. Relatively milk's price is low and milk is favorite food, consumer buy milk in low
II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
advertisement through TV, radio. In the beginning stage, it doesn’t have enough capital to use ad. There is just ad by people’s mouth. But that becomes unique starbucks advertisement. Then they secure a capital of ad. As a result, starbucks can invest the money to develop their own company like educating employee, expanding facility. Starbucks believe satisfied employees to make satisfied cus
광고에서 창조성(Creative)의 역할
① 광고의 정보 제공에 도움을 준다.
광고의 정보제공 임무는 창조성에 의해 크게 향상될 수 있다. 훌륭한 Creative 작업은 광고를 더욱 생동감 있게 만들어 주고, 이러한 생동감은 소비자의 주의를 끌고 흥미를 유지시키며, 사고를 자극한다.
② 광고를 설득력 있게 해