초일류기업 듀폰을 통한 사례적용
기업이 비교우위를 가지고 사업을 영위하려면 양질의 기회와 자원을 효과적으로 아비트라쥐하는 능력과 독점적 지위를 누리고 있는 사업분야에 대한 규모의 경제를 통한 효율적 생산체제를 갖추며, 多경쟁속에서 규모의 경제를 적절히 사용하여 사업차별화를 시
초략
Desalting Plant
Based on Knowledge & technology for 30 years in water plant business, DHIC can make & provide the whole process of water desalting
-DHIC has manufacturing facilities not only in Korea, but in other countries. So it can guarantee it’s quality & has cost advantages.
Water Treatment & Operation
-Comparing with plant business, there were small number of orders & la
of the company for the future. DHIC has expertise in sea water desalting industry with almost 40% of global market shares. However, the portion of water business is small comparing with other divisions. So DHIC needs to reinforce the water division. Under these backgrounds, we are going to propose a strategy that guides DHIC to reach out to new markets with improving service capability.
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Report
bioprocess engineering
A . Aimed product introduction
Ⅰ . glutaminate made by orynebacterium glutamicum fermantation
Mono sodium glutamate(MSG)는 화학조미료로서 식품공업계에서 수요가 많은 상품이므로 그 제조법에 대하여 많은 관심을 갖게 되었다. 종래에는 gluten과 콩단백질 등의 식물성 단백질이 L-glutamic acid 생산의 주원