DesignTrend
1.About ‘Eryn brinie’
-2007년 하반기에 런칭한 영캐쥬얼 브랜드
-2년도 채 안 되는 사이에 빠른 성장 → 뉴욕 소호 매장오픈, 이탈리아를 비롯한 유럽 진출
-모던하고 페미닌한 컨셉 , 트렌디하면서 감도높은 상품
-포멀 라인, 베이직 라인, 트렌드 라인, 진캐주얼 라인, 액세서
designed for sharing. Substantially all of our menu items (except the desserts manufactured at our bakery production facilities) are prepared fresh daily on the restaurant premises using high quality ingredients based on innovative and proprietary recipes. Our menus are generally updated twice each year to respond to evolving consumer dining preferences and needs, as well as food trends and nutri
Designer food
- Organic food
Local food
Green food
디자이너 음식
: 약으로 먹는 음식
구체적인 건강 이익을 약속하는 음식물
콜레스테롤 감소를 도와주는 오트밀에
들어있는 용해성 섬유질,
그리고 무해한 유산균을 체내에
공급해주는 요거트,
이 둘은 디자이너 푸드의 대표적인 두 가지 ! !
About NorthFace
Open:
1966, San Francisco
Outdoor Equipment store
Came to Korea:
1997.GoldwinKorea
Successful Factors
Break the stereotype
Good quality
Focusing on the design
Became trend among teenagers and twenties
Strength
casual design and practicality
brand loyalty
Fast new product release cycle
Weakness
High priceLimited popularity
Opportunity
Korea
Trends in the Toy Industry: Toys go in and out of fashion more rapidly; a few products can make or break annual turnover.
• Dependence on Global Mega-Brands: In response to fashion trends, toy manufacturers design offerings base on a concept or story (e.g., Star Wars) and several companies offer multiple toys related to the same concept (Spiderman, Harry Potter).
4. Implications for strat