사업초기에는 전혀 알려져 있지 않고규모도 작고 노선도 충분치 않음.
외국 항공사들과 국제 노선에서 경쟁해야 했던 SIA는 무언가 독특하고 차별 화된 경쟁우위→싱가포르의 문화와 이 나라의 “서비스전통” 에서 찾음.
1) 주체적, 자율적 서비스
2) SIA만의 기업문화 창출
An unequaled rep
employees - Period of being employed
- As beginners who start to earn income in society, they have powerful spending ability, but they have barely enough time to do their shopping
- Metrosexual(the single young man with a high disposable income, living or working in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Beauty,
experts, and journalists writing about eBay. It gather together to talk about all things eBay, and in particular, how to leverage eBay as a business tool and community in order to grow an online business, source product efficiently, increase turnover and maximize revenue. Employee best practices in trading, bookkeeping, and customer service and discuss and learn about the future of eBay.
신한카드
Company Status
Shinhan Card is 1st credit card service company in Korea.
Asia No.1, Global Top 10
Promotion events, services are held in almost every field.
Employee : 3,400
Membership : 13,500,000
Product Asset : 17,200,000,000,000 won (17trillion won)
Sales Branch : 48
Customer needs is rising due to increased income. People want more than a product. Simple and clear
and position
Role conflict
: a conflict among the role expectations corresponding
to two or more statuses
- it usually occurs when one is forced to take on
the multiple roles at the same time
Case 1) between work and family working housewife
roles in work place (employee, member, leader etc.)
vs roles in family (mom, wife, daughter-in-law etc.)