Icebreaker: The China Entry Decision
Icebreaker의 창시자이자 CEO인 Jeremy Moon은 뉴질랜드 웰링턴에서의 18시간의 비행은 그를 녹초로 만들었지만, 매해 반복되는 여행으로 이곳 상하이에 제품을 판매하고 있기 때문이 아니라 제품의 자료를 얻기 때문이며, 2008년 올림픽을 기념하는 베너를 보며 중국시장에 진출
III. Comparison with the competitors
A. The Coffee Bean & Tea Leaf
Some competitors of Starbucks have taken the different way in terms of international business. The representative example is “The Coffee Bean & Tea Leaf” (hereafter, The Coffee Bean). The Coffee Bean has adapted franchising strategy for overseas expansion.
As of 2008, The Coffee Bean has opened approximately 750 caf&eacut
2. Country Analysis
칠레인들은 면전에서 ‘노(no)’라고
말하는 것을 꺼리는 경우가 많음.
바이어의 답변이나 결정을 재촉할 경우
오히려 거래성사가능성을 낮추는 역효과
3. Entry Strategy
진입방법 결정시 고려사항
기업요인: 기업자원, 국제경험, 경영방침
제품요인: 서비스 요구수준, 제품
1.1 Which Foreign Markets?
Political factors
Economic factors
We learned it already!
All right then let's begin with which foreign markets to enter. Actually we learned many of this parts in this class. Do you guys remember economic and political factors that influence the attractiveness of a foreign markets? No one? You can speak in korean. All right then I will let you know. Please li
1. Introduction
A subject of this writing
The reason of choosing the coffee mix
The reason of choosing market in the America
An approach method of topic
2. Dong Suh & Coffee-mix
Introduction of Dong-Suh Foods
Who was the founder
Key dates in the company’s history
Location of Dong-Suh Foods
Famous products
Core Capability
2. Dong Suh & Coffee-mix
Co