and the company’s objectives. Then, we will do a comparative analysis of the company’s different business models and evaluate their strategic choices, recommend solution for WFM.
2. Company Descriptions
(1)Whole Foods Market
ⅰ History of WFM
In 1978, 25-year-old college dropout John Mackey and his 21-year-old girlfriend Rene Lawson, borrowed $45,000 from family andfriends to open a
friends Too much leisure time.
Consumption
Habits The number of consumption is great but does not last Financially un-challenged enjoys travelling Spends a lot of money
Influence on other
Consumers Very active WOM Active WOM Tell close relatives
We can see that our core customers who are the 20s and 30s are interested in adventure and prefer going places with a friend or their lovers. We can
relations, so men greet new wives. In addition, men had ‘the land ownership’ and women had ‘the right of cultivation’, which is an inviolable right of each other. So, the chief of their tribe gave some land to men and gave the right to cultivate that land to the women who got married. If their territory expanded by war, these land allotted to men. So, to cultivate that land, men have to m
and to make matters worse, unsold his books were burned. Maybe you can feel his miserable life. And~ He was a friend with Nathaniel Hawthorne.
And I’m going to tell his works in relation to popularity. You can see the his popularty at a glance.
At first, he was an pretty popular author. In 19th centuries, an adventure novel was popular. He worked with taking various of ships. So his work
and we will also make small park.
Like this pictures, our casino atmosphere is bright and people can enjoy with their family, friends unlike existing other casinos in Korea. Almost of Korean may be never had thought about casino as a family space. But, In Las Vegas, people enjoy their spare time with family, not only concentrate on playing gambling. So We want to change Korean’s social