Product strategy: Adopting differentiated pricing strategy and providing advanced services
Providing products and services which are not accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the hi
Products
Post-it® Products
Home & Leisure
Air Cleaning Filters (Filtrete™)
Automobile & Boat Care
Cleaning & Protecting
Computer Accessories
First Aid (Nexcare™)
Fly Fishing (Scientific Anglers™)
Health & Personal Care
Home Improvement & Repair
Hooks & Mounting (Command™ Adhesives)
Insulation for Apparel (Thinsulate™)
Personal Safety
Product (Kimchi Refrigerator)
Principle of Kimchi Refrigerator
The existing refrigerator also can keep Kimchi but it has a limit to turn taste of Kimchi sour in the long term. Together with this, the feature of Kimchi to lay up large stocks at a time brought the necessity of container only for keeping Kimchi. Though Korean eating habits haven’t been much changed comparing with the past, Kor
products they did not give a positive answer to the questions related to participation.
트레킹 불참 이유 응답자 수
힘들다 8 40%
등산이 싫다 2 10%
관심이 없다 2 10%
바쁘다 1 5%
귀찮다 1 5%
위험하다 4 20%
단조롭고 볼거리가 없다 2 10%
합계 20명(총 응답자 80명) 100%
After analyzing the research data the most frequent answer to the reaso
맥도날드는 코카콜라와 같이 세계적으로 가장 높은 브랜드 가치를 지닌 기업중 하나(브랜드가치 세계 10위)이며, 모두에게 익숙한 글로벌적인 브랜드 이미지를 가지고 있다. 이러한 세계적 대기업의 이미지가 강하기 때문에 맥도날드는 제품을 저가로 판매하고 있음에도 불고하고 소비자들에게 저가의