in an agreement, which might be an agreement to walk away.
• Comes from Latin – ‘not leisure’ that is its business
• 2 or more parties
• There is a conflict between their interests
• Either party believes they may be able to influence the outcome in their own favor
• There is the possibility of reaching agreement
• The parties are willing to c
(1) Project Objective
To develop a new commercial product that is valuable, feasible, and practical in the real market.
(2) Deciding The Market for The New Product
In this world, there are myriad markets, consumers, products. However, considering our company's technologies(internal factor) and marketability(external factor), we chose the market of kitchen utensils for our new product.
게릴라 마케팅은 게릴라전술을 마케팅전략에 응용한 것으로 게릴라가 소규모의 조직을 통하여 적의 경비가 허술한 기지 나 병기 , 연료 , 탄약 등을 기습적으로 공격하여 피해를 준 후 신속하게 빠져 나와 일반 민중 속에 숨어서 반격을 피하는 마케팅 전술이다.
일반적으로 후발기업이 시장 경쟁력
줄면서 노출효과 급감
기업마저 외면하는 야구단 운영
브랜딩보다 모기업의 노출효과에 중심을 두었으나
이마저도 약해진 The Era of Baseball in 1.0
‘운동경기를 통하여 얻는 즐거움’
‘스포츠를 매개로 구단이 제공하는 부가적인 즐거움’
야구 인기의 촉진제, 스포테인먼트의 등장
1920~1924
Adi Dassler made his first training shoes in laundry room where his mother used to use
Adi Dassler established OHG with his brother Rudolf Dassler who established Puma in the future
He produced 50 pairs of shoes with 12 people include his family everyday
~1927
Adi Dassler rented his first factory and named 'Dassler Brothers Sports Shoe Factory ( Gebrer Dassler Sch