of shoes with 12 people include his family everyday
~1927
Adi Dassler rented his first factory and named 'Dassler Brothers Sports Shoe Factory ( Gebrer Dassler Schuhfabrik)’
25 people of Employees produced 100 pairs of shoes everyday
~1948
Adi Dasslerand Rudolf Dassler decided to walk on their
own life
Adi Dassler established adidas which is part of his na
Introduction
Adidas was created by Adolf Dassler who took his nickname, Adi, and combined it with the first syllable of his last name to create theAdidas brand. Adidas first started using atheletes to promote their line of products. Inthe 1936 Olympic Games, Jessie Owens sponsored Adidas by wearing Adidas shoes for his races. A lot of star atheletes were sponsored andtoday star soccer players
01 Introduction – Group History
1949 The Foundation
Adidas was registered as a company named after its founder: 'Adi' from Adolf and 'Das' from Dassler.
50’s~ 60’s Focus on products only for the professional athletes
1995 Adidas goes Public.
Flotation ofthe company on the Frankfurt and Paris Stock Exchange.
the manufacture and supply of sportswear, jackets and corporate clothing. SPRINGBOK Sportswear was established in 2012.
Our factory and sales outlet, as well as our newly opened showroom, are situated together in South Africa
While we supply retailers country wide, we also do our best to cater for individuals. Our vision is to supply the South African and overseas markets with quality sportswea
thetool
“Brand experience”
The 3-D foot scanner → Footscan™ unit
Matching matrix software
“Consumer preferences”
Pricing and Product
Customized version of product sold for a 30% to 50% price premium over the catalog price
Product offering was expanded into running shoes (Berlin Marathon in September 2001)
→ For 2002 the plan was for mi adidas for Running to be pre