Company Introduction
Why do people join group?
Roles
Role theory
: a perspective in social psychology that considers
most of everyday activity to be living up to
the roles or expectations of others
Role
: an expected behavior in a given individual social status
and position
Role conflict
: a conflict among the role expectations corresponding
Group Diversity (집단 다양성)
: Increased diversity leads to increased conflict.
(증가된 다양성은 증가된 충돌을 이끈다.)
: May cause early withdrawal and lowered morale.
(조기 탈퇴와 낮은 사기를 야기시킨다.)
: If the initial difficulties are overcome, diverse groups may perform better.
(만약 초기의 어려움을 극복한다면, 다양성 집
group goal achievement
On Group Interaction
High-status members are more assertive
Large status differences limit diversity of ideas and creativity
On Equity
If status is perceived to be inequitable, it will result in various forms of corrective behavior.
On Norms and Conformity
High-status members are less restrained by norms and pressure to conform
Some level of deviance is allowed
warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
Classifying Service
Classifying Consumer Goods
Product Line
Group of related products that are
physically similar or are intended
for the same market
Product Mix
Company’s assortment of product
lines and individual offerings
1. E-Government Definitions
E-government is a generic term for web-based services from agencies of governments.
In e-government, the government uses information technology and particularly the Internet to support government operations, engage citizens, and provide government services
E-government is defined by other sources as follows
World Bank
“the use by government agencie