iPod 시리즈로 제2의 전성기
온라인 음악 시장 진출
2003년 4월 28일 온라인 유료 음악 시장 진출
배경 : 냅스터 (Napster)의 미국 연방 법원의 불법 판결
iTunes의 당시로서는 보기 드문 유료 정책 실시
거대 음반사들과의 전략적 제휴
2003년 10월 윈도우 (Windows) 로 서비스 확대
iPod
2001년 10월 M
Apple the iPhone is more than the sum of its parts. Arguably, the parts themselves are not that interesting as they are readily available from a number of sources and alternatives exist for most of the parts. What gives the iPhone its appeal is really the software that brings all these parts together and allows the user to interact with the phone in a compelling way. And Apple, of course, develop
Apple catapulted itself into the marketing hall of fame.
Apple knew one thing that the rest of the MP3 player manufacturers did not…it’s audience. Apple capitalized on the knowledge of what their core consumer wanted and how to deliver it in a way that you no longer thought of portable music devices as MP3 players…they are now iPods with no substitute.
iPod Branding
Apple has accom
apply what we learned about marketing to real Apple Ipod’s. This term paper mainly concerns about core concept and strategy by Apple – mission statement, STP analysis, external – internal analysis, and 4P analysis.
II. Mission Statement of Apple Computer
Q. 1 - Apple’s mission statement
Apple Computer is committed to protecting the environment, health and safety of our emp
iPod was not the first mp3 player. Nevertheless, it was an evolutionary product because the unique thing about iPod was that Apple not only sold the hardware, but also the contents that would go into iPod, through iTunes. This service was a differentiating factor from conventional products.
Initially, Apple targeted its products on technology sensitive, young age group with money. iPod was ce