4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic
.
안전사고율 분석의 활용은 위기극복 전과 후의 증감 추이를 비교·대조하는 시점분석과 동시기 동산업군 우위 시점에서 경쟁업체의 안전사고율과 비교·대조하는 공시적 분석, 두 가지 방법을 통해 노사 의사소통 정도와 기업 성과 간 상관관계를 밝혀낼 계획입니다.
4. about ResearchMethodology
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of social network game for future?
- What is the new business model of SNG in the future.
I-3. Researchmethodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion