All PRODUCER FOR ALL CONSUMER
What is the PROSUMER ?
‘Prosumer’ is a compound formed from the words ‘Producer’ and ‘Consumer’, in other words, the consumer who have direct influences product development and distribution process. Prosumer is originated from the past when a company designed new products after understanding consumer’s desire, now means asking directly to consumer
What is the ‘PROSUMER’ ?
‘Prosumer’ is both
the consumer who ‘USE’ product and service and
the producer who ‘CREATE’ them.
There are 2 meaning on the word, ‘PROSUMER’
Producer
+ Consumer
Professional
Consumer has Benefits from producing.
Simple ‘PROSUMER’
People who just spend money simply and get or accumulate benefits
not to suffer new house syndrome. 2 Well-being becomes a trend not only in clothes and food but also in house.
Professionalism, Safety
Customers are getting finicky. They are not just satisfied with the products and service that company provides any more. They evaluate the product and service and show their opinions without hesitation as a name of “Prosumer” and “Cresumer”.
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio
2-2. Counter that consumer can communicate with company
Media before internet is one-sided. Consumer just accepts information from Television or newspaper. So advertisement and promotion with mass-media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNS with intern