Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
in 2001:
Air traffic in US dropped of 45%
Passengers’ traffic dropped of 7.2% in 2001 and 4.7% in 2002
Iraq War in 2003:
air traffic dropped againin march 2003
Threat of competitors:
Southwest or Jet Blue have low cost prices and positive profit.
Good consequence:
Get away from bankruptcy
Bad consequence:
Employees are dissatisfied for 2 reasons:
First, because decrease
Ⅰ. Intro
About Southwest Airlines
Figure 1. The logo of Southwest Airlines
1. Leader: Gary Kelly - Chairman of the Board, Chief Executive Officer, and President.
2. Foundation: Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio.
3. Dai
In view of this forecast, it would be best for Boeing not to respond with a competitive offering to the new super jumbo jet launch planned by Airbus. The case says that other companies which were unsuccessful in launching a new plane, suffered grave consequences and some even went out of business.
My response would be to invest in making improvements to the 747 and making smaller investments to