Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
Ⅰ. Introduction
We("When Photo Meets Coffee...) provide customers with a new place where they can take picture and at the same time, enjoy coffee or tea time. So customers can take fancy pictures which will make them look like stars and also have comfortable time just like when they were in a wonderful cafe. It is a new concept of a fusion cafe- Photo meets Cafe-(the name of our photo-cafe).
Ⅰ. Introduction
We("When Photo Meets Coffee...) provide customers with a new place where they can take picture and at the same time, enjoy coffee or tea time. So customers can take fancy pictures which will make them look like stars and also have comfortable time just like when they were in a wonderful cafe. It is a new concept of a fusion cafe- Photo meets Cafe-(the name of our photo-cafe).
why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recommended with other supportive concept.
The theory of reasoned action and the theory of planned behavior as developed by Fishbein and Ajzen (1975) proposed that behavioral intentions and behavior result from a rational process of decision making.