[Selected as the reason]
STEADY GROWTH
IN SHIPMENT
Shipments increased 47.5 percent
compared to the previous year.
growth rate of 36% was shipped
Holds potential for growth.
name : Sangtak
Kinds of liquor : Takju
alcohol degree : 7
Product Description
: no Headache and no smell
name : Our rice Sangtak
Kinds of liq
3. Strategic Focus and Plan
Vision
Mission
Goal
The company wants to gain the reputation of representative Korea liquor. And their long term goal is that achieving the top 3 of Korea liquor industry
Nonfinancial goals
1. To make the brand power for customer
2. To make product line up which can satisfy customer needs
3. To magnify the
products
Among them, aimed at young consumers products containing fragrance (Flavored liquor) are diversely released as new products.
2) Distilled spirits and wine (sake, including traditional alcohol ) increase in sales
According to the statistics of The Distilled Spirits Council in 2003, while the distilled spirits group and wine sales are growing, beer’s market possession decrease
liquor we call soju had been made. For dacades, soju has been a good friend of people. As time has been changed, there are plenty of foreign goods around Koreans. Especially for Liquor market there are strong competitors such as beers, whiskies and wines. For some reasons, Soju has been losing its portion of market. But still, soju is most important beverage in korea.
Every soju has its own cha
Productions, and now other major hotel chains, such as Marriott, are also exploring ways to move from fulfilling to actually planning and profiting from events.
B. Why We Concentrate on Liquor Industry?
① Liquor tax contributes to national economy
Liquor tax made a great contribution to build the foundation of our economy since 1960s.
② Liquor industry saves our farms
To produce liq