expansion in North America, they surpass Japanese helmets and become the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in North America market also lead HJC to expand in European market. Now they are also expanded in China market. The problem in China market is Chinese duplicate products of HJC are selling in
in total sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
Nongshim is famous for its great success in the instant noodle market not only in Korea, but foreign market like China, USA, etc. Currently it has been focusing on expanding its business area to premium instant noodle market in China and this chapter will cover Nongshim’s international expansion history.
Characteristic
Online game
a game played over computer network
Charging system: Stable income
Impossible to copy
Long lifecycle
History
Founded in March, 1997
1998: Launched Lineage
2000: Registered in KOSDAQ
2001: created US subsidiary NC Interactive
2008: Launched Aion in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overse
using them for rental and lease purposes to further develop it as a high value-added asset, and endeavoring to research and develop in the bio-industry along with in-house development.
2.2 Global MarketExpansion Strategy
If KT&G is implementing strategies in ways that they can compete with foreign tobaccos in domestic market, they are selecting expansion strategies that are suitable
환경분석
Market Structure & Size
세계 수산 시장
‘09년 세계 수산물 총생산량은 1억 45백만 톤
세계 양식 시장
양식 수산물 생산량은 55백만 톤으로 전체 생산량의 38%를 점유
2004년 31%에서 해 마다
1%포인트 이상 꾸준히 상승
FAO에서는“2050년까지 어떻게 인류를 먹일 것인가”하는 식량문제를