False Memory ?
What’s False memory?
- the recollection of an event, or the details of an event, that did not occur
- effected by prompts and cues
- one of the memory failures
"Lost in the Mall"
Experiment done by Elizabeth Loftus and Jacqueline E. Pickrell
Purpose
to implant a false memory of getting lost in the mall when they were 5 years old.
Our Experiment
Hypo
and ground' explains focal elements that receive the most attention are product whereas model refers to the background elements with minimal attention. Rival companies are likely to because they use celebrity who is popular figure. However, e편한세상’s ads doesn’t’t have a specified model(There are just a large of people who are similar to target
① Visualization - leading mental imagery from consumers.
“지구를 사랑한 아파트, 지구를 지키는 진심”
easier to store and fetch the specific information.
more effective in increasing consumers' memories.
Imagery instructions to help consumers to imagine the
effect of environmental conservation
② Background music
cares
Suggestions of Idea
- use
1. Descriptive or prescriptive theories of instruction
Theories of instruction is for providing lesson more effectively. Instruction can be classified as a design, development, implement, administration, evaluation. Design is planning for things about instruction overall. To designate design process, at first, character of learner is recognized. Then content for learning, learning progress have
and feelings which pass through the mind
Story is not narrated in the order of time
Young day’s experience – horse fight, burial of a body
Frank Money escapes hospital, having been shot tranquillizer. Since he doesn’t have any money, he escapes to AME Zion and meets Reverend Locke. Although he has no relationship with Locke, Mr. and Mrs. Locke help him a lot. Locke instructs him to