product has more than core benefit the product gives. We became curious what factor leaded MP3 player’s broad use, and the concept of ‘marketing’ came into our mind. That’s why we researched about Ipod, the leading MP3 player in the world. Of course, in Korea, No.1 MP3 player is still Iriver, and it seems very concrete. However, since we know much about Iriver, we thought researching Ipod
product on the market.
Strengths
Stores on a large scale all over the world
Leading company in natural beauty products market
Eco-friendly image
Charisma of Anita Roddick
High level of brand awareness
Weaknesses
Because of Against Animal Testing, the effect of The Body Shop ‘s products is not verified. And another point is that compared
1. Introduction & Executive summary
Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Ja
• In 2002, Dove became a master brand and went from a beauty bar to a beauty brand. In order to encompass all its products under one message, Dove created the Campaign for Real Beauty and invited participation.
• Dove's Campaign has been a huge success thanks to YouTube where Dove has advocated for unconventional beauty and self-esteem. Traditional media and consumers have joined in