corporations doing international business; for that, ‘intercultural communication’ is indispensible.
II. Multinational Corporation
A multinational corporation (MNC) is a corporation that manages production or delivers services in more than one country. It can also be referred to as an international corporation. There are countless MNCs around the globe, and that means one has to have stra
A. SONY is a leading multinational conglomerate corporation
Employs more than 171,000 people worldwide.
Annual revenue in 2009 was almost $8 billion, with almost $1.5 billion in profit.
Comprises of diverse divisions
B. SONY is losing its position
Profitability falling gradually since 1997 from 8% to 1% in 2006
No more worlds first, creative products
Problem of organization rather
- Operating in more than 1 country.
Using Multi currencies.
UN adopted Transnational
corporation as term of it.
1. Less colonies than Europe countries
2. Less effect by World War 1,2
Weakening trade barrier and reducing shipping expenses
Extension of a new market
Securing and increasing export markets
Effect of securing production factor
Effect of securing marke
Starbucks Corporations is a Seattle based coffee company, which buys roasts and sells coffee drinks. For last 30 years, The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history. It is said that Starbucks has strongly influenced on the people’s life style that it is not hard to see people walking on the street with a packaged coffee drink and spen
1. The reason why we chose Coca-Cola
-We know that the Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is the best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was boug