the world's most popular cola.
1863
Physician and chemist Dr.Pemberton develops "Pemberton's French Wine Coca,"
1886
A new formula and a new name is given to Pemberton's beverage that sells for a
nickel a glass
1986
Frank M. Robinson, suggested thename and penned the now famous trademark
"Coca-Cola"
1888
Gradually sold portions of his business to various partners and to busines
ingredients, then launched herb in garden line which is based on herb extracts and HANBANG line is based on oriental medicinal stuffs. Also, all the products proved their high quality by passing Japanese Food and Drug Administration which is stricter than European Union’s. it means that The Face Shop has the advantages than other cosmetic companies.
② Diversity of products line
The Face S
the last part of this ad, "No WhalMyungSu without bu-chae" copy is located. Location of message also affects attitude forming of consumer. With recency effect, they could enhance consumers’ retrieval rate.
2005~07: Ads for ‘Brand Revitalization'
In 2005 and 2007, the new marketing ‘Brand Revitalization' appeared. Gas WhalMyungSu had not only loyal middle-aged and old-aged consumer but
just 5% of total sales. But In 2003 Sales rate increase 25% of total sales.
Domestic vitamin market scale is 130000000000(Approximately 500 products). In vitamin drink market, Vita-500's market share is 70%.
2. Introduction of product
- Introduction of Vita-500
Ingredient : condensed apple juice, vitamin C, vitamin B2, nicotinamide, taurine etc.
Feature : Easy ingestion of Vitamin
ofthe luxury global brands.
Sulwhasoo was the first brand that using Korean Herbal medicine in cosmetics. In these days, Korean Herbal cosmetics are very popular among people and this is because consumers pursue well-being in orient culture. So they look for natural and mild cosmetics and Sulwhasoo meets thess needs very well. Skin care products which include Korean Herbal ingredients suit well