include Korean Herbal ingredients suit well toKorean, so they have no side-effects. Like thisSulwhasoo can satisfy Korean woman very well and became very popular in short time.
Sulwhasoo launched in 1997 and keeps on making huge profits every year. They sold 40 billion won of 'JaEumSang'; a facial cream just in 4 years and won in 2002 KoreanMarketing Award sponsored by Neungryul Corporatio
In Asia and other emerging markets, we will push to advance, andinthe developed markets, we will raise our image by focusing on the prestige brand lines such as Sulwhasooand AmorePacific. That is our global company strategy.
Amore Pacific is particularly concentrating on China, French andthe Americas as aimed areas. By entering these regions, they are achieving their global vision.
Thus, our team decided to study about cosmetic marketin China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion ofthe China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable toKorean products. In other words, it is hard to under
markets, leading to high competition.
Even so, the AmorePacific brand will continue to advance overseas through country-specific strategy.
In Asia and other emerging markets, 아모레퍼시픽 will push to advance, andinthe developed markets, it will raise its image by focusing on the prestige brand lines such as Sulwhasooand AmorePacific. That is 아모레퍼시픽's global company strat
in French marketand current unknown status in Korea, Lolita Lempicka is considered to have much potential for success inKoreanmarketand establish it as competitiveness of AmorePacific.
2. History of fragrances industry.
Cosmetics and fragrances continue to be part of a very competitive global marketplace. New brands and products are constantly being introduced intothemarket, placing en