Ⅰ. Introduction of the project
ⅰ. Reasons of Selection: JetBlue and Southwest
The US passenger airline industry is competitive and highly sensitive to GDP and economic situations. And their profits are sensitive to changing fuel costs, average fare levels and demand of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand
1.1 Which Foreign Markets?
Political factors
Economic factors
We learned it already!
All right then let's begin with which foreign markets to enter. Actually we learned many of this parts in this class. Do you guys remember economic and political factors that influence the attractiveness of a foreign markets? No one? You can speak in korean. All right then I will let you know. Please li
national power and image
It represents the degree of development in politics, economy and technology
2. Essential industry for a nation’s economic activity
It facilitates indispensable human and material resources for national economy
3. It activates tourism industry and facilitates the balances of international trade
4. It enables and facilitates the social and cultural interaction.
5. A
project that there are many strategic choices that firms can choose from. However, companies even from the same industry have different types of assets and internal environment. So the firms have to make a proper analysis of them and choose the right strategic choice that fits to their situation. That is what strategic management process is.
2. Company Descriptions
Brinker international
Ⅱ. 본 론
1. 다국적 기업의 목적
1) 수출시장의 확보와 증대
규모의 경제를 실현하고자 하는 기업은 장기적인 관점에서 경제적인 생산규모를 추구하게 된다. 그러나 생산시설은 다른 제품들의 생산으로 쉽게 전환될 수 없고 특정제품의 생산에만 사용되는 경우가 대부분이다. 이 때 국내시장의