create value for customers
Global?
Global
Marketing
A company’s integrated approach to create customer value in a global scale
Alignment with Strategy
Should haveit’s own goal
The goal should be aligned tocompany’s strategy
‘NewManagement’ of President Lee
Environmental Change
“NewManagement(1993)”
→ Total Renovation of Samsung
management. CAP has done many voluntary to the society, returning its profit to the society.
2. Vision and Mission
1) Vision of the Company: Making world’s best wiper
2) Mission of 2011: Completion of the high-quality
3) Strategies of 2011: Challenging and passion, Reinforcement of the new growth power.
(Strategy of sales is to achieve total sales of 215 billion dollars and total export
new customer base
▷ E-commerce outsourcing
▷ Gglobalization strategies of Nike (Securing the global supply chain)
3). Promotion
▷ Advertising
A way that the most easily accessible to the public. Nike invested heavily in TV advertising particularly. Nike linked their image with Jordon in a lot of ads in the past. At that time Michael Jordan was a superstar for many people. Thus, Nik
management
Pulmuone as one part of the LOHAS leading corporation has set its goal of which, while producing goods, they will put great emphasis on environmental issue in all of their producing procedures and produce foods that are right to achieve its corporation vision. To achieve such corporation’s vision they have piloted the three big environmental management strategies. The strategies are
strategies in the new millennium. Merger and acquisition strategies are important to firm’s growth and success in the 21st century. As Ryanair continues to grow it is expected that the company will acquire other companies (just like Buzz) to expand their market share thus improving its capabilities and competitive advantage.
Strategic Human Resource Management Ryanair, in its commitment t