P&G는 세계적으로 최고의 marketer로 명성을 얻고 있는 미국의 큰 기업이다. 80개 이상의 major 브랜드를 갖고 있는 P&G는 세계적으로 370억불 이상의 연 수익을 올리고 있다. 유니레버와 함께 P&G는 세제, cleaning 용품, 개인 care 제품에서 강력한 글로벌 우위를 점하고 있다. P&G는 제2차 세계대전 이후에 제품을
new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad. Industry.
99% of Google’s revenue comes from Ad(AdWor
EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.
Introduction to Apple Peeler
Do you ever have wanted to peel an apple without going over the trouble-some procedure by using a knife? Well, if you have now there is a new kind of apple peeler more safer, faster and more convenient. All you have to do is just put the apple(and all kinds of different things that need to be peeled) into the all brand new apple peeler and turn the switch on and all
1) Skin Food brand facts
The first store was opened in the Myeong-Dong district in Seoul in December 2004.
At present(May 2009)thereare 287retail stores and plans are on for setting more stores. It is one of the fastest growing brands in the Korean skin care market.
The natural appeal of the products increased its popularity over the years.
The overwhelming success made way for setting up