1. Brief Introduction to the Companies and the Industry in which they compete.
(1) Coca-Cola Company (CCC)
The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. The Company were incorporated in September 1919 under the laws of the Sate of Delaware and succeeded to the business of a Georgia corporation with t
1. Introduction
1) reason of choice MSA
Health insurance is an insurance that pay medical cost.
We don't know when we sick, what we catch disease or how we sick.
And when medical cost is big, it is a burden on people.
So insurance exist as way to guarantee living healthy.
However, now Korean health insurance face with a crisis.
Our health insurance premium is low, so expenditure ofmedical
of actual trade prices fall into a certain range in the drug pricing, we maintain the price and only add additional prices in case the price exceeds the range. This concept is based on the fact that there will be a rational range that such trading costs differences from the original price may be socially acceptable.
In 1991 the Central society medical insurance council suggested in ch
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
of their violent parents, their divorce, financial issues, and various kinds of traumatic events that are proved to be crucial factors of delinquency. Our team has come up with the idea that if public medical insurance covers mental therapy, society will be able to prevent people from acting abnormal. As we are suggesting this idea to Mr.Moon Jane, a presidential candidate, we would like to take