auction web rises entirely website development beginning
-From venture capital law money support receiving for on-line auction business in 1997
-In marketing field excellent Mek Hwiteumeon CEO
recruitment
4 factor of ebay success
Fore EBAY
Brand
Safety
market segmentation
EBAY 's expenses structure
-EBAY was known as shared much expense in credit card and electron
the black since 1996
- The most popular online shopping website withthe longest time of users’ stay
eBay Inc. (eBay) is one ofthe successful online business corporations. The very beginning of eBay goes up to 1995. Pierre Omidyar founded Auction web. In 1997 the name was changed to eBay. They were one of few who had survived from .com bubble in late 1999 and since 2001 they proceeded new
intheinternet shopping. This Internet shopping market is growing rapidly and is becoming important distribution structure with department store and discount store.
Second, eBay undertook G-market on April 16. They also have auction so with this undertaking they are occupying 90% market share inthe open market.
Third, imitation products are increasing by geometric progression. A lot of prod
The point of strategy started to be specified once Meg Whitman hired as a CEO ofthe eBay at the beginning ofthe business. eBay felt keenly the necessity of providing new marketing ,promotion and customer service on their website and strengthening existing services. In addition to that, there were necessities to expandtheir technology andinfrastructure making customers use without any inconven
experts, and journalists writing about eBay. It gather together to talk about all things eBay, andin particular, how to leverage eBay as a business tool and community in order to grow an online business, source product efficiently, increase turnover and maximize revenue. Employee best practices in trading, bookkeeping, and customer service and discuss and learn about the future of eBay.