NEXON, with its expertise in developing, publishing, and servicing online games, strives to push the quality ofthe contents tothe next level, realizing the dreams ofthe customers and employees ofNEXON
2. Environmental Analysis
Netmarble
1. Game site rank NO.1
2. Gamemarket Share:
27.96%
3. Page View: 11,201,358
4. MainGame:
Sud
in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overseas market
Competitor- NEXON
Major products: The Kingdom ofthe Wind, crazy arcade, Mabinogi, Maple Story and Kartrider
Profit model: Partly Paying Model
Strength: Brand power, various customer ages, stable overseas sales
Weakness: major product, Casual games, has short lifecycle
and developed MMORPGs and became the North American headquarters for. The company formed NC Soft Europe in July 2004 as a wholly owned subsidiary with its mainoffice. It was announced in 2007 that NC Soft had become an exclusive third party Sony developer, and will be developing exclusive games for the Playstation Network. On September 10, 2008, NC Soft announced the formation of NC Soft West, a
to encourage employees to have a creative way to think such as watching movie, playing a game. Above of all, we have considered creative ideas and free willingness to be important. So we built our company's cafe, wonderful restroom, typical discipline room, open meeting room and nursing room etc. At the end, our CJ Internet employees usually are free from companies restrictions or rules. In brief
Gamers
29,000,000 consumers
--> Expected more than 60 million in 2009
Internet Cafe
Currently 350,000 internet
cafés all over the China and
still increasing
NHN -
Hangame
26 million subscribers and 250,000 concurrent users
Provider offers some 200 kinds ofinternet games
Focusing on games, communities, VOD and avatars
Attracted 1.1 million concurre