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레포트 > 경제경영계열

[인터넷마케팅] 넥슨(nexon 사례(영문)

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레포트 > 경제경영계열
2009.04.24
26페이지 / ppt
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[인터넷마케팅] 넥슨(nexon 사례(영문)에 대한 자료입니다.

Introduction
1. NEXON Introduction
1) NEXON Vision
2) NEXON History
3) NEXON`s Games

Main subject
2. Environmental Analysis
1) Inside
2) Outside
3) Competitor
3. SWOT Analysis
4. STP
1) Segmentation
2) Targeting
3) Positioning

5. Michael Poter`s 5 cause
6. 5C
1) Collaboration
2) Contentware
3) Commitment
4) Communication
5) Channel

Conclusion
7. Expansion direction
8. Bibliography

본문내용

1. NEXON Introduction

1) Vision

NEXON, with its expertise in developing, publishing, and servicing online games, strives to push the quality of the contents to the next level, realizing the dreams of the customers and employees of NEXON

2. Environmental Analysis

Netmarble

1. Game site rank NO.1
2. Gamemarket Share:
27.96%
3. Page View: 11,201,358
4. Main Game:
Sudden Attack,
Magu Magu,
Board Game

Pmang

1. Game site rank NO.3
2. Gamemarket Share:
22.23%
3. Page View: 9,244,183
4. Main Game :
FiFA Online 1,2,
Special Foce.
R2beat

3. SWOT Analysis

Strength

- kart rider `s high
market share
- Technology
- Simple Interface
Simple Control
- Chage of Game
potal site

Weakness

- A few games
- Cash use problem
- plagiarism
- Short of counseler

Opportunity

go into the World market
Maple story animation
is popular in Japan
expand character
industry
kart rider is use in
E-Sports

Threat

- Other company`s new game
- the foreign invasion of
the Korean market
- Onlinegame`s addictive

4. Michael Poter’s 5 cause

Michael Poter’s 5 cause

Threat of
Potential incoming
firms

Inrush of
major companies

Negotiation power
Of buyer

Many
Similar game

Negotiation power
Of supplier

High market share
Of Kart rider

Threat Of
Substitution goods

increase portable
game and
mobile game

Competition

New game
launch for
High market share

참고문헌

www.nexon.com(NEXON homepage)
http://news.naver.com/news/read.php?mode=LSD&office_id=081&article_id=0000034481§ion_id=100&menu_id=100
경향 게임스 -제167호(2005.3.22일발행,3.30일판매마감)p.47 (http://www.khgames.co.kr)
http://kin.naver.com/open100/entry.php?docid=206283
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=105&oid=009&aid=0000268931
http://www.donga.com/fbin/output?sfrm=1&f=total&&n=200110040051
http://memolog.blog.naver.com/daluklove/28

#of #Game #the #NEXON #and #in #game #Main #to

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